THE FORWARD FOCUS INTENSIVE

AI for Year-End Marketing and 2027 Planning

AI for Strategic Communicators · Holiday Marketing + Your 2027 Communications Plan

LIVE ONLINE · OCTOBER 27TH + 29TH, 2026 · 12:00–1:30PM EASTERN


A new year deserves more than last year’s strategy.

Business moves fast, but technology moves faster. This 2-part intensive gives you the tools and strategies to use AI to implement fresh holiday campaigns and create a rock-solid foundation for 2027. If you’re ready to take your expertise to another level and use technology to end the year on a high note, then this is the place for you. Let’s finish strong and start the year with a game plan for strategic growth.

TWO CLASSES - THREE HOURS - HANDS-ON INSTRUCTION

Expert-led instruction by Evelyne Del, National conference facilitator and program administrator teaching AI-focused communications

Why this intensive. Why now

Make your year-end communications work SMARTER, not harder.

The biggest myth about holiday marketing is that it is only about pushing a seasonal offer—and believing that could cost you one of your most powerful opportunities to connect. This is your moment to deepen customer relationships, honor the people who helped move your work forward, inspire generosity, and make sure your impact is seen before the year ends.

This hands-on intensive gives you the tools to learn how to use AI to clarify your message, create better content, and organize your marketing campaigns, all while using everything you’ve already learned to shape your priorities for 2027. The interactive sessions are designed to help business owners, nonprofit leaders, and communications professionals turn ideas into campaigns and create a clear direction for the year ahead. Bring an existing offer or organizational priority to put the strategies into practice.


Discovery

Every successful strategy starts with an intensive discovery phase. This is where we look into your business and lean into your mission statement.

Analysis

Once we have a clear idea on what your business stands for, we’re able to dig deeper and identify opportunities to build a better foundation.

Strategy Design

Insights from our analysis will serve as the foundation to help use create the right strategy for your specific business offer.

Implementation

This is where we move forward, refine our offers, and pitch your new products and services.

THIS IS FOR YOU IF —

You are ready to turn your year-end priorities into a clear campaign.

MAYBE YOU’RE….

THE TWO-SESSION EXPERIENCE

Your holiday campaign. Your 2027 roadmap.

What We’ll Do Together

Two live online sessions, October 27 and 29, 2026, from noon–1:30 p.m. Eastern. Develop your year-end campaign, then create a practical plan for the first quarter of 2027

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  • “AI becomes transformational when you stop using it simply to produce content and start using it to shape strategy, strengthen decisions, and communicate with greater clarity and impact.”

What you’ll leave with



Meet your facilitator

Evelyne Del turns complex ideas into communication that creates movement.

Evelyne Del is an award-winning communications and brand strategist, nationally recognized speaker and facilitator, published writer, and founder of Del Consulting. Her work connects strategic communications, community engagement, and storytelling to help businesses and mission-driven organizations make their value visible.

She brings a practical, human-centered approach to AI—helping communicators develop stronger messages while maintaining authenticity, credibility, and connection.

Trusted by Industry Leaders


October 27 + 29, 2026 · Live online · Noon–1:30 p.m. Eastern

Give your next campaign—and your next year—a clear direction.

Bring a real communications priority. Develop your year-end campaign and a practical starting point for 2027.

Investment: $97 total for both sessions
Three hours of live instruction, guided campaign development, and first-quarter 2027 planning.

persuasive communication

FAQs

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